The theme of the special issue is on the integrative role of corporate branding, identity, image and reputation in organisational marketing.  

The best papers will be submitted for review to a special issue of

Marketing Intelligence and Planning (for corporate branding and identity papers)

Guest Editors: Cary Steinmann, Temi Abimbola and TC Melewar

Corporate Reputation Review (for corporate image and reputation papers)

Guest Editors: Mireille Troesch-Jacot, Temi Abimbola and TC Melewar